The proper way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool
We have been talking lately about how to boost your company marketing with Instagram. Contrary to exactly what many people still believe, Instagram isn’t only a fun app where you can post food, holiday and family pics.
Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million pictures and 1 . 6 billion enjoys per day.
A note of caution: there are plenty of people who promise to grow your Instagram followers by the thousands, but beware. Most of them use fake accounts developed by bots to inflate your amounts.
These types of followers have zero worth. In fact , they can even be dangerous, wanting to steal your password or even photos or infect you using a virus.
According to the data security corporation Imperva, these bad bots be the cause of 28. 9 per cent of robots on Instagram.
The best way to build your Instagram followers is by being authentic to your brand and your audience.
Here are three or more tips to help you get real Instagram followers:
1 . Tell a Story with Hashtags
It’s great to use your business name as a hashtag, but you need to think beyond that.
If you want to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You want to start a conversation when you’re sharing posts regarding things like:
᾿ Product roll-outs
A good example of a brand who does this properly is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to event and share their chips, and also to use the hashtag when they share photos of the meetups.
By using engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build up followers on Instagram.
2 . Get Creative
Instagram is focused on photos, so many people think of the caption as an afterthought.
Don’t neglect the caption! You can generate engagement and promote sharing by using descriptive words that will engage, inspire and entertain your own followers.
Here are some ideas to help you build up followers on Instagram with your articles:
᾿ Use questions in your caption. Write your question at the beginning of the post so that people see it 1st.
᾿ Get personal with your write-up. Tell a story about yourself, or how your product helped or inspired someone else.
᾿ Ask individuals to tag others. Asking people to tag three of their best friends or tagging someone they are grateful for provides other potential followers into the formula.
A great example of a brand that really does personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate the user on the plight associated with animals around the world.
Remember when it comes to making use of Instagram posts to get followers, is actually all about being authentic.
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Don’t use queries in every single post or inform a personal story that isn’t genuine.
three or more. Go Local
One of the best ways to create your Instagram followers is to get to know your neighbours!
Whether you’re creating Instagram ads or want to promote your event in a specific area, you can see what’s going on near you by going to the search page and clicking on the Places tab.
Type in the location to see the geotagged blogposts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, certainly – and leave an opinion or even an emoji and the actual person if you like what you see. Ideally, this will be the start of an organic interaction.
For example , if you offer life coaching services, you could type in your location followed by “entrepreneurs. ” Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.
Similarly, if you have the physical location that people have examined into on Instagram, comment on those people posters’ pictures to make sure they’re conscious of your Instagram presence, and then follow them.
These are some of the best ways to construct Instagram followers the right way: no bots, no shortcuts, just tried and true ways to engage with your audience and turn all of them into followers!
Susan Friesen, originator of the award-winning web development plus digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their internet business presence.